Jay Z has quietly been making waves in the digital music game, recently acquiring Swedish streaming company, Aspiro.
The rapper/mogul is being quiet about it no more, announcing the relaunch of one of Aspiro’s hi-fi streaming services, TIDAL, with a superstar-laden promotional clip featuring Rihanna, Jack White, Kanye West, Madonna, Nicki Minaj, Daft Punk, Calvin Harris, Beyoncé and more in what looks like an introduction to the true Illuminati elite (kidding! Maybe!).
Related: Surprise! Odds of Big Artists Debuting New Albums on TIDAL Today
The clip, which was revealed via Kanye West’s Twitter page, shows the cavalcade of stars arriving at what looks like some sort of music royalty summit, which other artists including Usher and Win Butler of Arcade Fire joining the meeting via FaceTime.
The love of music is louder than words. In five hours history will be made @TIDALHiFi. tdl.sh/in5hrs #TIDALforALL
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KANYE WEST (@kanyewest) March 30, 2015Many of the artists involved in the video, including West, Daft Punk and Madonna, will be offering up exclusive tracks to Jay Z’s burgeoning new venture, it’s being rumored.
